Proof Is In The Pudding. Mobile Internet Use Is Getting Higher!

It’s true people, and the proof is in the pudding; mobile internet use is higher than ever before and more and more people are simply doing away with bulky laptops and desktop computers in lieu of smart phones and tablets. Take a walk into a busy store and look around. Almost everyone you see will likely have a smart phone, and most carriers are making mobile internet connection easier than ever to access with unlimited data plans.

So, what does all of this mean for businesses? It is time to optimize your website to include mobile services and applications. This basically means that you have two options. First, you can make a website that totally caters to mobile sites or, secondly, you can take a traditional site, and make a mobile version of it. In all, the goal of this lecture is to make sure that you make your sites as mobile friendly as humanly possible. After all, what company doesn’t want to be at the forefront of the next big “thing” and cater to the next generation? Thought so.

Still need more convincing as to why mobile friendly sites are crucial to the future of businesses and marketing? Well, take into account that some of the most common searches on mobile devices are for local businesses. A customer is in the area and searches the name of a local business using his or her smart phone in hopes to find an address, phone number, hours of operation, or a menu related to that business. For the love of everything good, give it to them on a silver platter all wrapped up in a nice mobile friendly site. Furthermore, over 50% of traffic on mobile devices starts with a trip to the search engine.

Thankfully, around 66% of small-business owners are employing mobile devices/solutions as part of their daily operations, according to a recent report from Constant Contact. 73% of these owners say that they use their smart phones or tablets to conduct social media marketing and 71% state that they have used their mobile device to conduct email marketing. When asked about what types of mobile advertising small business owners typically employ, an overwhelming 97% said that they use social media platforms such as Pinterest, Twitter, Facebook, Instagram, and YouTube. Like we said previously, wave of the future, people.

What about the other 34% of you not updating to mobile friendly apps and services? Well, 65% of that remaining number has no plans to update in the future and mainly cite the lack of customer demand and their lack of knowledge about such technology.

In all, it is important to take away that small businesses must make their internet websites as mobile friendly as possible in order to survive the changing times of the future of technology.