EMAIL MARKETING: Best Times for Email Opens and Click-Throughs

Email Marketing for the Holidays.

A recent study on the best times during the day for email opens and click-throughs come from an email marketing software provider (GetReponse) who analyzed 21 million messages sent from US accounts during the first quarter of 2012.  The results are as follows:

•  23.63% of all email opens occur within the first hour after delivery;
• Within the second hour after delivery, the results drop by half; and
• Top engagement times for email are in the mornings, 8 AM to 9 AM both for opens and click-throughs; and in the afternoons, 3 PM to 8 PM for opens, and 3 PM and 4 PM for click-throughs;

For regional and national companies, time zones are a consideration. Companies should keep in mind the following:

•  Local times and work routines around the country; and
• Stagger their mailings in accordance to the points mentioned above

Get ready for the season!  And remember, the "aggregator" websites are preparing to market your customers (via email) so they can sell your customers back to your company and then charge your customer for a reservation fee.   Put a plan in place today to convert aggregator customers to your website.

How Important is BING for SEO?

WE all know that Google is the 'grandaddy' of all online search engines. However, if you believe that everyone searches on Google for information (service, product or brand), you would be somewhat naive with your assumption.

REAL FACTS:  (Marketshare: Google 66.7% - Bing/Yahoo 31%)

1. Not everyone searches on Google. 
2. Bing and Yahoo use their own algorithm to rank pages.
3. The Bing/Yahoo partnership is growing in market share. 

What does this mean to your business?  You should be optimizing for Bing and Yahoo?

Click Here

Bing-specific keyword searches are displaying more accurate results than Google.  Why?

• Domain age. It is said that Bing puts more emphasis on domain age than Google.  In other words,  if your domain has been around for awhile, you have one foot in the door.
• Titles. Bing also puts a greater emphasis on title tags; be sure your title includes your keyword.

NOTE: Because of the partnership between Bing and Yahoo, by optimizing Bing, you are also optimizing Yahoo.  Simply said, Yahoo results are powered by Bing.

If you have not taken the BING IT ON TEST, do it now!  Click Here.