Why Make Videos?

 

In this day and age, search engines such as Google are constantly on the lookout for new, interesting material. Short video clips are becoming more and more popular to search engines as of recent. As a result, video promotion should always be a consideration in your marketing budget. Videos should follow these rules:

Show Personality: The video should not be monotone and should grab someone’s attention with an upbeat and relevant tone. It should also involve motion of the camera.

Commit to series: It is crucial to maintain consistency in the delivery of your videos, so as to cultivate a following.

Make Tutorials:  You must educate your audience and show them that you are an expert in the subject-matter. Teach them something that they can use, without giving away all your secrets. Keep them coming back for more!

Be relevant: Address topic that are important to your consumer so that you stay relevant and in the minds of consumers in a positive manner.

Testimonials: People care about the opinions of their peers concerning goods and services. You can expand on this goodwill by creating video testimonials that create an emotional connection between the product or service and the customer.

Please check back soon for some interesting videos posted by SMC Software

How to Use Visual QR Codes to Increase Customer Engagement

How to Use Visual QR Codes to Increase Customer Engagement

Top of Form

 

Bottom of Form

QR Code: "Scan Me."
Customer: "why?"

This image above is known as a QR code. A what? This mobile marketing technology is also showing up everywhere: on billboards, magazines, newspapers, store windows, and even graveyards. Though hundreds of millions of QR Codes are being generated every year, it seems customers are not scanning them as much as marketers were expecting.

The QR code is a computer-generated design and seems to offer no incentive for engagement. The QR Code will lead customers to an online interactive experience; however, for that to happen, the customer must make a decision to interact and scan the code. With a little extra effort, you can build an effective visual QR code campaign that will increase your customer engagement.

Here are a few tips:

·  Create a "Visual QR Code" that people can relate to and be inclined to interact with.

·  Strengthen you brand by empowering your logo with Visual QR Capabilities.

·  Be clear as to what value your Visual QR Code is offering your customers.

·  Make the Visual QR Code part of your design story.

·  Give customers a reason to engage.

·  Build your online community with on location Visual QR Codes

·  Merely put the QR code anywhere but the bottom corners of your ad and you will get 25% more scans!

Proof Is In The Pudding. Mobile Internet Use Is Getting Higher!

It’s true people, and the proof is in the pudding; mobile internet use is higher than ever before and more and more people are simply doing away with bulky laptops and desktop computers in lieu of smart phones and tablets. Take a walk into a busy store and look around. Almost everyone you see will likely have a smart phone, and most carriers are making mobile internet connection easier than ever to access with unlimited data plans.

So, what does all of this mean for businesses? It is time to optimize your website to include mobile services and applications. This basically means that you have two options. First, you can make a website that totally caters to mobile sites or, secondly, you can take a traditional site, and make a mobile version of it. In all, the goal of this lecture is to make sure that you make your sites as mobile friendly as humanly possible. After all, what company doesn’t want to be at the forefront of the next big “thing” and cater to the next generation? Thought so.

Still need more convincing as to why mobile friendly sites are crucial to the future of businesses and marketing? Well, take into account that some of the most common searches on mobile devices are for local businesses. A customer is in the area and searches the name of a local business using his or her smart phone in hopes to find an address, phone number, hours of operation, or a menu related to that business. For the love of everything good, give it to them on a silver platter all wrapped up in a nice mobile friendly site. Furthermore, over 50% of traffic on mobile devices starts with a trip to the search engine.

Thankfully, around 66% of small-business owners are employing mobile devices/solutions as part of their daily operations, according to a recent report from Constant Contact. 73% of these owners say that they use their smart phones or tablets to conduct social media marketing and 71% state that they have used their mobile device to conduct email marketing. When asked about what types of mobile advertising small business owners typically employ, an overwhelming 97% said that they use social media platforms such as Pinterest, Twitter, Facebook, Instagram, and YouTube. Like we said previously, wave of the future, people.

What about the other 34% of you not updating to mobile friendly apps and services? Well, 65% of that remaining number has no plans to update in the future and mainly cite the lack of customer demand and their lack of knowledge about such technology.

In all, it is important to take away that small businesses must make their internet websites as mobile friendly as possible in order to survive the changing times of the future of technology.