EMAIL MARKETING: Best Times for Email Opens and Click-Throughs

Email Marketing for the Holidays.

A recent study on the best times during the day for email opens and click-throughs come from an email marketing software provider (GetReponse) who analyzed 21 million messages sent from US accounts during the first quarter of 2012.  The results are as follows:

•  23.63% of all email opens occur within the first hour after delivery;
• Within the second hour after delivery, the results drop by half; and
• Top engagement times for email are in the mornings, 8 AM to 9 AM both for opens and click-throughs; and in the afternoons, 3 PM to 8 PM for opens, and 3 PM and 4 PM for click-throughs;

For regional and national companies, time zones are a consideration. Companies should keep in mind the following:

•  Local times and work routines around the country; and
• Stagger their mailings in accordance to the points mentioned above

Get ready for the season!  And remember, the "aggregator" websites are preparing to market your customers (via email) so they can sell your customers back to your company and then charge your customer for a reservation fee.   Put a plan in place today to convert aggregator customers to your website.