How Important is BING for SEO?

WE all know that Google is the 'grandaddy' of all online search engines. However, if you believe that everyone searches on Google for information (service, product or brand), you would be somewhat naive with your assumption.

REAL FACTS:  (Marketshare: Google 66.7% - Bing/Yahoo 31%)

1. Not everyone searches on Google. 
2. Bing and Yahoo use their own algorithm to rank pages.
3. The Bing/Yahoo partnership is growing in market share. 

What does this mean to your business?  You should be optimizing for Bing and Yahoo?

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Bing-specific keyword searches are displaying more accurate results than Google.  Why?

• Domain age. It is said that Bing puts more emphasis on domain age than Google.  In other words,  if your domain has been around for awhile, you have one foot in the door.
• Titles. Bing also puts a greater emphasis on title tags; be sure your title includes your keyword.

NOTE: Because of the partnership between Bing and Yahoo, by optimizing Bing, you are also optimizing Yahoo.  Simply said, Yahoo results are powered by Bing.

If you have not taken the BING IT ON TEST, do it now!  Click Here.