Many of us read articles or watch the tube to learn more about evolving technologies. It is crazy when you think about the big guys launching so many new products throughout the year. Exciting for some...scary to others for a variety of reasons.
I was asked earlier this year in an interview - "Can you share with me your thoughts on how technology is changing business today?"
I hemmed and hawed (Read: Who Moved My Cheese by Spencer Johnson) laughing a little and said, "are you kidding me?" I proceeded with this remark, "People who do not adapt to innovation in the business world will be of no value to most organizations by 2020, if not 2017". After trading some words about technology, I persuaded the mood over to MARKETING.
Then came the response I was hoping to hear - "So can you elaborate on how marketing and leveraging technology is changing the ways?."
"Technology is useless without customers. I have seen and been a part of a few organizations using great technology in the travel industry, but with no plan to capture new customers, these companies are either in the history books or barely surviving."
I continued with the interview by offering up my humble opinion - "any size organization must leverage their technology with marketing initiatives in order to make significant progress in absorbing market share from their less nimble and formerly formidable competitors."
To summarize the 30-minute interview, companies who are not tracking (please stop with the clicks to your website on Google Analytics) every marketing dollar are clueless to what an ROI is and stands for. Just ask any organization how their "social media" is working out for them. Unless a tracking system is in place, the answer will always be the same - dunno!
SMC Software allows its clients to segment real-time data through multiple channels, thus helping you measure which channel is impacting site traffic from your marketing (i.e. social media).
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