How to Use Visual QR Codes to Increase Customer
Engagement
QR Code: "Scan Me."
Customer: "why?"
This image above is known as a QR
code. A what? This mobile marketing technology is also showing up everywhere:
on billboards, magazines, newspapers, store windows, and even graveyards.
Though hundreds of millions of QR Codes are being generated every year, it seems
customers are not scanning them as much as marketers were expecting.
The QR code is a computer-generated
design and seems to offer no incentive for engagement. The QR Code will lead
customers to an online interactive experience; however, for that to happen, the
customer must make a decision to interact and scan the code. With a little
extra effort, you can build an effective visual QR code campaign that will
increase your customer engagement.
Here are a few tips:
· Create a "Visual QR Code" that people can relate
to and be inclined to interact with.
· Strengthen you brand by empowering your logo with Visual QR
Capabilities.
· Be clear as to what value your Visual QR Code is offering
your customers.
· Make the Visual QR Code part of your design story.
· Give customers a reason to engage.
· Build your online community with on location Visual QR Codes
· Merely put the QR code anywhere but the bottom corners of
your ad and you will get 25% more scans!
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