Not surprisingly, email, one of the oldest forms of online
communication, still ranks as the most effective marketing tactic for B2Bs
(58%). This most likely stems the fact that email has been around longer than
other forms of social media and older generations are more familiar with this
method of online interaction. B2Bs rank content creation (42%) and lead
management (35%) as their second and third most effective tactics. It is said
that creating content is geared to the viewer and making sure that they notice
it being crucial aspects for any B2B company.
Furthermore,
B2Bs are only mildly confident in what social media has to offer (23%). On the
other hand, they are much more likely to favor tactics such as blogging and
marketing analytics, seeing these are more successful in targeting their
desired target population. It is important for each individual company to
figure out B2B tactics that coincide with the operation of their company and
then implement their findings accordingly.